Decathlon

Website and mobile app

Agency & Year

Kobe Global Software House // 2021

Decathlon is a global sports gear brand. Beyond that, Decathlon is passionate about sports and different in details. While never forgetting to explore innovation and impact, Decathlon combines technology and design in all its own creations. It seeks efficient, high quality and durable products that meet the needs of every sport, making the sports practice gear available to all. Desktop website in progress. Mobile app developed in SwiftUI for iOS and Kotlin for Android.

Role

Design Lead

Interaction Design

Visual Design

Design System

Prototyping

Tools

Figma

Zeplin

Adobe Photoshop

Problems

The research identified 3 primary problems to solve with the app

Dated

People unanimously agreed that Decathlon.com.br looked visually and out of touch with modern interface design.

Uncreative

The product detail page in Decathlon.com.br did not have the proper navigation and content that people needed to explore.

Disconnected

The product detail page in Decathlon.com.br did not have the proper navigation and content that people needed to explore.

Opportunity

How might we make Decathlon online experience bold, innovative and modern?

Goals

We converted our key problems into opportunities to solve during the MVP design

Launch

Develop a shippable omnichannel MVP mobile app baseline experience for Decathlon Brazil. The new app should enable to present the same informations that the existing website gave, a minimal feature-set, that could be build, tested and shipped in 6 months. 

Bold

The website and app user interface should be visually refreshed and use a new brazilian Design System, based on the tokens created by Decathlon Global, the Vitamin Design System.

Innovative

The site map should have a department based navigation allowing users to explore about the sports they want to practice and search for products and sale. This meant special content sessions about the products, making it easier to the customers to choose the perfect gear for their sport’s practice.

Website Concept

Mobile App Final Designs