Product Designer // UX & UI
Decathlon
Website and mobile app
Agency & Year
Kobe Global Software House // 2021
Decathlon is a global sports gear brand. Beyond that, Decathlon is passionate about sports and different in details. While never forgetting to explore innovation and impact, Decathlon combines technology and design in all its own creations. It seeks efficient, high quality and durable products that meet the needs of every sport, making the sports practice gear available to all. Desktop website in progress. Mobile app developed in SwiftUI for iOS and Kotlin for Android.
Role
Design Lead
Interaction Design
Visual Design
Design System
Prototyping
Tools
Figma
Zeplin
Adobe Photoshop
Check it live
Problems
The research identified 3 primary problems to solve with the app
Dated
People unanimously agreed that Decathlon.com.br looked visually and out of touch with modern interface design.
Uncreative
The product detail page in Decathlon.com.br did not have the proper navigation and content that people needed to explore.
Disconnected
The product detail page in Decathlon.com.br did not have the proper navigation and content that people needed to explore.
Opportunity
How might we make Decathlon online experience bold, innovative and modern?
Goals
We converted our key problems into opportunities to solve during the MVP design
Launch
Develop a shippable omnichannel MVP mobile app baseline experience for Decathlon Brazil. The new app should enable to present the same informations that the existing website gave, a minimal feature-set, that could be build, tested and shipped in 6 months.
Bold
The website and app user interface should be visually refreshed and use a new brazilian Design System, based on the tokens created by Decathlon Global, the Vitamin Design System.
Innovative
The site map should have a department based navigation allowing users to explore about the sports they want to practice and search for products and sale. This meant special content sessions about the products, making it easier to the customers to choose the perfect gear for their sport’s practice.
